Creative Business Workshop
How to make money from what you love
December, 17 2016

We live in the era of creative economy nowadays.
In order to be competitive on the market you have to be creative and to generate new ideas every day.
During the workshop we will identify what is creative business and how to develop it in post-soviet countries
Tutors of the workshop
Marge & Denis
Creative and digital entrepreneurs with passion for business development and design thinking
Being students we launched first e-shop of design gifts and furniture in Belarus. When it became popular we sold it and in Aug 10, 2014 we opened a creative space in Minsk called Loft Project BALKI. Since openning BALKI hosted more then 300 events in creative industries. We continue to develop our own projects and share our experience of starting business with minimal budget

Denis Lazarenkov
Digital and IT
  • Graduated from Belarusian State University with law and business diplomas
  • Business development director of industrial marketplace
  • Founder of legal online service
  • Ex-owner of digital-agency MarketingTime Belarus
  • Ex-owner of e-shop

Future plans: group of digital projects LPC that are functioning automatically as one organism and creation of IT-accelerator
Marge Lazarenkova
Creative strategist
  • Graduated from Belarusian State Economic University with thesis work on creative economy
  • Founder of Balki Project: Creative Space Loft BALKI, Travel Buro (travel tours for creatives), Creative Business School
  • Organizer of territory development project - Architectural school BALKI v RUKI

Future plans: opening second creative space in August in Minsk, developing community of creative entrepreneurs, international conference for creative industries in Minsk in October 2016,

Workshop programme
1. First step

How to create idea which will work and how to test your idea before entering the market
2. Methodology

Introduction to creative economy. Revealing creative business concept
3. Team work

How to use new IT applications for team work and project running
4. Go Digital

Using complex digital marketing tools for creative business promotion and audience development
5. Identifying opportunities

How to set up creative business on post-soviet market and make it profitable, legal and scalable
6. Design thinking tools

How to develop your business using design thinking concept
Target audience
For whom?

who want to start or to develop their own creative business
Project Managers

who want to learn about modern ways of project and team running

who want to bring creativity and digital tools to their business
Cultural Projects

who want to become sustainable and independet from grants
How was it?
Feedback and Results
Creative Business Workshop in Tbilisi
More than 35 creative entrepreneurs and project managers gathered in Tech Park Georgia to participate in our workshop. It was very nice to meet with diverse creative scene of Georgia. The workshop went successfully, and the whole day was full of new practical information, inspiration, experience sharing

The entrance for the workshop is free. Working language: English

Registration will be opened soon
If you need to get in touch with us, send a note to or follow us on social networks for more updates and details.

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